Megavin Uses LionaCX to Follow Up with Customers Based on Their Purchase Patterns

Megavin is a mineral water brand based in Palembang, South Sumatra. Like most drinking water businesses, Megavin's sales depend on repeat orders from customers who are already registered.

Megavin uses LionaCX from PT Inovasi Otentik Indonesia (IOI) for two jobs: following up with registered customers and helping offer products. The key is that AI reads each customer's purchase pattern, so every message goes out at the right time for that customer.

The Challenge

Mineral water is bought again and again. Each customer has their own rhythm: some order every week, others less often, and in different quantities.

When follow-up is done by hand, several problems appear:

• The timing is off. Messages go out to every customer at once, even though their stock runs out at different times.
• Customers get missed. As the customer list grows, the team cannot contact everyone one by one.
• Sales slip away. A customer who runs out and has not been contacted may buy from another brand.

How It Works

1. AI reads each customer's purchase pattern

From the transaction history, AI learns each Megavin customer's habits: how often they order, how much, and how long they usually wait between orders.

2. It estimates when a customer's stock is running low

Based on that pattern, the system estimates when each customer is likely to start running out. Every customer gets their own follow-up schedule instead of one schedule for everyone.

3. LionaCX sends the follow-up message

At the estimated time, LionaCX sends a message asking whether the customer still has stock, then offers a repeat order if they need one.

Illustrative message:

"Hello Mr. Andi, your Megavin stock usually starts running low around this week. Do you still have some left? If you need more, we can prepare your usual order."

4. AI helps offer and sell

When the customer replies, AI helps carry the conversation forward: answering questions, offering products, and guiding the customer to their next order.

Why Purchase Patterns Matter

A follow-up based on purchase patterns feels like a helpful reminder, not a mass promotion:

• Relevant. Customers are contacted when their stock is actually running low.
• Personal. The timing and content follow each customer's own habits.
• Consistent. Every registered customer gets a follow-up on their own schedule, however many customers there are.

The Megavin Team's Role

LionaCX handles the routine follow-up that usually takes up the team's time. The Megavin team can focus on fulfilling orders, building customer relationships, and handling needs that call for a personal touch.

About LionaCX

LionaCX is IOI's AI omnichannel customer engagement platform. Businesses use it to manage customer conversations, send automated follow-ups and notifications, and support their sales and customer service teams in one system. Learn about LionaCX.