Case Study · Nexora
Mitrawarung.id: A Distribution System for Thousands of Customers in Palembang with AI and Nexora
IOI built a custom distribution system for Mitrawarung.id in Palembang: sales, driver and customer apps serving thousands of customers, with AI that speeds up recommendations for deliveries, quantities and routes, and Nexora for transaction analysis reports available at any time.
Mitrawarung.id runs goods distribution for thousands of customers in Palembang, South Sumatra. With that many customers, the team makes many fast decisions every day: which goods to send, how much, which customer to visit first, and which route to take.
PT Inovasi Otentik Indonesia (IOI) built a custom distribution system for Mitrawarung.id. It connects a sales app, a driver app and a customer app in one flow. AI speeds up recommendations for deliveries, quantities and routes, while Nexora speeds up transaction analysis reports that can be accessed at any time.
| At a glance | |
|---|---|
| Client | Mitrawarung.id |
| Location | Palembang, South Sumatra |
| Customers | Thousands of customers |
| Apps | Sales app, driver app and customer app |
| IOI product | Nexora, plus AI for delivery recommendations |
| IOI's work | Custom distribution system development and Nexora integration |
The Challenge
Serving thousands of customers means busy distribution work that repeats every day:
- Orders come from many directions. Some are recorded by sales staff in the field, others come straight from customers.
- Delivery planning is complex. Deciding goods, quantities and visit order for many customers takes time when done by hand.
- Reports arrive late. The transaction data exists, but turning it into an analysis report takes time and effort.
Three Apps in One Flow
| App | Users | What it does |
|---|---|---|
| Sales app | Field sales team | Records visits and orders from customers |
| Customer app | Mitrawarung.id customers | Lets customers order goods directly in the app |
| Driver app | Delivery drivers | Receives the delivery list and route, then records deliveries |
All the apps share the same data. Orders from sales staff and from customers go straight into the system and on to delivery, without being re-entered at each stage.
AI for Efficient, Fast Deliveries
Using order and transaction data, AI helps the team make delivery decisions faster:
- Delivery recommendations. AI helps decide which deliveries need to be prepared.
- Quantity recommendations. AI helps estimate how much of each item to send.
- Route recommendations. AI helps plan routes, so every delivery is more efficient and faster.
- The team still decides. AI recommendations are input, while the final decision stays with the operations team.
Nexora for Transaction Analysis Reports
With Nexora, transaction analysis reports no longer have to be compiled by hand each time they are needed. Nexora speeds up and helps produce reports from Mitrawarung.id's transaction data, and the reports can be accessed at any time. Management can follow transaction trends without waiting for a report to be prepared.
What Each Group Gets
| Group | What they get |
|---|---|
| Customers | Can order directly through the customer app |
| Sales | Orders recorded once in the app and passed on straight away |
| Drivers | A delivery list and a more efficient route |
| Operations team | AI recommendations for deliveries, quantities and routes |
| Management | Nexora transaction analysis reports available at any time |
IOI's Role
IOI built this as a custom system that follows Mitrawarung.id's distribution workflow, then connected it to AI and Nexora. This is the same approach as IOI's solution implementation service: the system fits how the field team works, not the other way around.
About Nexora
Nexora is IOI's data, knowledge management and AI solution. Organizations use it to search information in internal documents and data, prepare summaries and reports, and analyze operational information. Learn about Nexora.
Tags: Nexora, Custom System, Distribution, Route Optimization, Palembang